When the World Cup comes around, I get excited. Not really because of my soccer playing stint in my youth, but because it’s like the Olympics: Everyone around the world coming together — all on an equal playing field.

When I saw this PR kit designed by w+k studio, I was blown away. It’s Nike’s new “Write the Future” campaign:

It includes crayons that were individually carved into 6  World Cup star players.

Here’s the 3-minute long “Write the Future” campaign commercial — totally worth the whole 3 minutes!

See more photos of who carved the crayons here.